Crossing the Chasm, 3rd Edition:Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by: Moore - Geoffrey A. ISBN-10: 0062292986 ISBN-13: 9780062292988 Print length: 288 pages Edition: 3 Language: English Publication Date:2014-01-28 Book Description The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Toado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. Table of Contents Part I:Discovering the Chasm Chapter 1 High-Tech Marketing Illusion Chapter 2 High-Tech Marketing Enlightenment Part II:Crossing the Chasm Chapter 3 The D-Day Analogy Chapter 4 Target The Point Of Attack Chapter 5 Assemble The Invasion Force Chapter 6 Define The Battle Chapter 7 Launch The Invasion Appendix 1:The High-Tech Market Development Model Appendix 2:The Four Gears Model for Digital Consumer Adoption 网盘下载地址：格式(PDF, ePub, Kindle 版本等格式)sampleSample PDF－HarperBusiness Crossing the Chasm 3rd Edition 0062292986.pdf 代发服务PDF电子书10元立即求助 1111
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