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Corporate Communication: Theory and Practice (Suny Series, Human Communication Processes) (Suny Series in Human Communication Processes)
by: Michael B. Goodman (Editor)
Publisher: State University of New York Press
Publication Date: 1994-07-28
Language: English
Print Length: 432 pages
ISBN-10: 0791420566
ISBN-13: 9780791420560
Book Description
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
Review
“This book is useful to practitioners of corporate communication because it offers relevant examples, it connects theoretical knowledge to practical applications, and demostrates the connection between corporate communication and corporate success/failure. The book is also useful to academics in the field because it suggests a list of practical, relevant issues.” — Branislav Kovacica University of Hartford
About the Author
Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.