Consumer Innovation at the Base of the Pyramid: Emerging Pattes of User Innovation in a Resource-Scarce Setting

Consumer Innovation at the Base of the Pyramid:Emerging Pattes of User Innovation in a Resource-Scarce Setting

by: Praceus, Sarah

Publisher: Springer ( 2014-04-09 )

ISBN-13: 9783658051044

e-ISBN-13: 9783658051051

ISBN-10: 3658051043

Edition: 1

Language: English