Collaborating with Customers to Innovate

Collaborating with Customers to Innovate
Collaborating with Customers to Innovate
Subtitle: Conceiving and Marketing Products in the Networking Age

by: Prandelli, E.; Sawhney, M.; Verona, G.

Paperback: 174 pages

Publisher: Edward Elgar Publishing Limited( August 01, 2008 )

ISBN-10: 1847203736