Capturing Customer Equity: Moving from Products to Customers

2014-06-11 分类：经济学、管理学

Capturing Customer Equity:Moving from Products to Customers

by: Bejou, David; Gopalkrishnan, R

Publisher: Taylor and Francis ( 2014-06-11 )

ISBN-13: 9780789033406

e-ISBN-13: 9781317960270

ISBN-10: 0789033402

Language: English

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