Business Analytics, Global Edition

by: James Evans (Author)

Publisher: Pearson
Edition:3rd

Publication Date: August 11, 2020

Language: English

ISBN-10: 1292339063

ISBN-13: 9781292339061

Book Description

A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of mode business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students lea how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.
A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of mode business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students lea how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.