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Brand Management: Research, Theory and Practice

2008-12-19 分类：经济学、管理学

Brand Management:Research, Theory and Practice

by: Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens

Publisher: Taylor and Francis ( 2008-12-19 )

ISBN-13: 9780415443265

e-ISBN-13: 9780203996171

ISBN-10: 0415443261

Edition: 1

Language: English

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