Brand Licensing For Dummies (For Dummies (Business & Personal Finance))
Author: Steven Ekstract (Author), Stu Seltzer (Author)
Publisher: For Dummies
Publication date: 2025-05-28
Edition: 1st
Language: English
Print length: 256 pages
ISBN-10: 1394290179
ISBN-13: 9781394290178
Book Description
Your guide to profiting from the world of licensing
The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you’ll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.
- Discover why licensing is valuable to licensors and licensees alike
- Explore licensing agreements and different types of deals
- Learn how to spot a valuable licensing opportunity
- Negotiate solid licensing deals using the latest strategies
This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.
From the Back Cover
Drive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside…
- Grasp the basics of a licensing deal
- Discover which license can grow your business
- Evaluate new licensing opportunities
- Build win-win partnerships
- Develop smart licensing strategies
- Navigate legal terms with ease
- Launch licensed products that sell
About the Author
Steven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing―an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global.
Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency (SeltzerLicensing.com). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.
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