Brand Communities for Fast Moving Consumer Goods

2014-01-09 分类：计算机、互联网

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members? Behavior and the Economic Relevance for the Marketer

Hardcover: 310 pages

Publisher: Springer (January 01, 2012)

Language: English

ISBN-10: 3834940542

ISBN-13: 9783834940544

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