Wow! eBook
Advertising and the Transformation of Screen Cultures (Film Culture in Transition)
Author(s): Bo Florin (Author), Patrick Vonderau (Author), Yvonne Zimmermann (Author)
- Publisher: Routledge
- Publication Date: July 1, 2021
- Edition: 1st
- Language: English
- Print length: 338 pages
- ISBN-10: 946298915X
- ISBN-13: 9789462989153
Book Description
Editorial Reviews
Review
– Jan Baetens, Leonardo Reviews, November 2021
“With Advertising and the Transformation of Screen Cultures, Florin, Vonderau, and Zimmermann have crafted an expansive, groundbreaking study of advertising’s industrial practices and cultural forms. Covering a range of national contexts, media objects, and historical moments, the book’s authors provide an exciting window into the dynamic relationship between advertising and moving images.”
– Alisa Perren, University of Texas
“Remarkably ambitious in its scope, theoretically sophisticated, and always grounded in richly detailed original research that ranges from early cinema to YouTube, Advertising and the Transformation of Screen Cultures is an invaluable contribution to the history of screen advertising and media studies more generally.”
– Gregory A. Waller, Indiana University
“Advertising and the Transformation of Screen Cultures is a welcome further contribution to this new generation of advertising studies […] In their excellent introduction, the authors expressly discuss the ways in which they delineate their fields of study. […] This fluid yet focused approach to analysis is then applied across a fascinating range of examples of screen advertising […]”
– Stephanie Rains, Alphaville, No. 23, 2022
About the Author
Bo Florin is Professor of Cinema Studies at the Department for Media Studies, Stockholm University, Sweden. Patrick Vonderau is Professor of Media and Communication Studies at the University of Halle, Germany. Yvonne Zimmermann is Professor of Media Studies at Philipps-University Marburg. Recent books include the co-authored Advertising and the Transformation of Screen Cultures>/cite> (AUP 2021) and the co-edited Films That Work Harder: The Global Circulations of Industrial Cinema (AUP 2023). She is the editor of a special issue on Asta Nielsen, the film star system and the introduction of the long feature film in Early Popular Visual Culture (2021).
