Advancing Branding Research: A Qualitative Agenda

Advancing Branding Research: A Qualitative Agenda

by: Duic, Neven; Markovska, Natasa; Pociovalisteanu, Diana-Mihaela; Filho, Walter

Publisher: Emerald Group Publishing Limited ( 2014-03-31 )

ISBN-13: 9781784410872

e-ISBN-13: 9781784410889

ISBN-10: 178441087X

Language: English