Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (European Advertising Academy)

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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (European Advertising Academy)

by: Alexandra Vignolles (Editor),Martin K.J. Waiguny (Editor)

Publisher: Springer Gabler

Publication Date: 2024/8/2

Language: English

Print Length: 281 pages

ISBN-10: 3658447125

ISBN-13: 9783658447120

Book Description

This volume is a compilation of research presented at the 21st Inteational Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

About the Author

This volume is a compilation of research presented at the 21st Inteational Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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