Adoption of Innovation:Balancing Internal and External Stakeholders in the Marketing of Innovation

by: Brem, Alexander; Viardot, Eric

Publisher: Springer International Publishing(2015/4/10)

Language: English

ISBN-10: 3319145223

ISBN-13: 9783320000000

e-ISBN-10: 3319145231

e-ISBN-13: 9783320000000