101 Design Methods: A Structured Approach for Driving

101 Design Methods:A Structured Approach for Driving Innovation in Your Organization

by: Vijay Kumar

ISBN-10: 1118083466

ISBN-13: 9781118083468

Edition: 1

Publication date: October 9, 2012

Paperback: 818 pages
List Price
Book Description
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can lea from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.