Adoption of Innovation:Balancing Internal and External Stakeholders in the Marketing of Innovation
by: Brem, Alexander; Viardot, Eric
Publisher: Springer International Publishing(2015/4/10)
Language: English
ISBN-10: 3319145223
ISBN-13: 9783320000000
e-ISBN-10: 3319145231
e-ISBN-13: 9783320000000
未经允许不得转载：Wow! eBook » Adoption of Innovation:Balancing Internal and External Stakeholders in the Marketing of Innovation