Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

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经济学、管理学

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

by: Young, Laurie

Publisher: Wiley(2010/3/11)

Edition: 1

Language: English

ISBN-13: 9780470011737

e-ISBN-13: 9781119995425

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