Wow! eBookThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
by: Gerzema, John; Lebar, Edward; Stringham, Peter
Publisher: Wiley(2008/11/3)
Edition: 1
Language: English
ISBN-13: 9780470183878
e-ISBN-13: 9780470449394
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
