Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations Authors: John DiMarco ISBN-10: 1119118905 ISBN-13: 9781119118909 Edition: 1 Released: 2017-04-17 Hardcover: 216 pages List Price Book Description Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers lea and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Leaing is reinforced through a variety of pedagogical features: leaing objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, leaing videos, and design guides provides additional leaing tools for students and instructors Table of Contents Chapter 1 The Connectivity Between Research, Writing, And Design Chapter 2 Writing Technical, Persuasive, And News Communication Chapter 3 Communication Design Chapter 4 Creative Research Methods Chapter 5 Design Tools Chapter 6 Marketing Projects Chapter 7 Advertising Projects Chapter 8 Public Relations Projects Chapter 9 Social Media For Marketing, Advertising, And Public Relations 获取PDF电子书代发服务10元立即求助 1111 未经允许不得转载：Wow! eBook » Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
