Fundamentals of Strategy. Gerry Johnson, Richard Whittington, Kevan Scholes
by Gerry Johnson

Publisher: FT Press
Date: 2011-11-01

ISBN-10: 0273757334

ISBN-13: 9780273757337

Language: English

Pages: N/A
Added: 2012-06-11 04: 44: 59
Categories:
Business & Economics > Management
Reference > General
Description:
Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.