Advertising Promotion and Other Aspects of Integrated Marketing Communications

经济学、管理学

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

by: Terence A. Shimp – J. Craig Andrews

ISBN-10: 1111580219

ISBN-13: 9781111580216

Edition: 9
Released: 2013-01-16

Hardcover: 752 pages
List Price95

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