Highlighting consistency, fairness, execution, and most of all, believing, the authors cleverly unfold the Great Clips story by revealing the fundamental business principles that have guided Great Clips through countless obstacles, human drama, and adversity to become one of the most compelling franchise success stories in history. A fascinating case study, Great Clips is a must read for anyone who has a passion for knowing what it really takes to succeed in franchising. –Beth Walker, Department Chair and AT&T Professor of Services, Marketing and Management, W. P. Carey School of Business, Arizona State University

A cutting edge book that examines current-day franchising through the incredible Great Clips success story. The company’s history and achievements are especially remarkable in light of the overwhelming, self-inflicted stumbling blocks that had to be navigated in the early years. The authors correctly underscore that the many key ingredients to a franchisor’s success must include integrity and solid franchisor/franchisee relations. This book is a must read for anybody interested in franchising. –Morton Aronson, Former Director, International Franchise Association; recipient of the Total Quality Franchising Award for Lifetime Achievement