Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

by: Foued Cheriet (Editor),Carole Maurel (Editor),Paul Amadieu (Editor),Herve Hannin (Editor)

Publisher: Wiley-ISTE

Edition: 1st

Publication Date: 2020/11/17

Language: English

Print Length: 304 pages

ISBN-10: 1786305283

ISBN-13: 9781786305282

Book Description

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, inteational management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

About the Author

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, inteational management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.