Gassmann:The Platform Business Navigator

by:Felix Wortmann (Author),Sven Jung(Author),Oliver Gassmann(Author)&0more

Publisher:Pearson Education

Edition:1st

Publication Date:2023/12/21

Language:English

Print Length:296 pages

ISBN-10:1292466189

ISBN-13:9781292466187

Book Description

Platform companies like Amazon, Alibaba, Apple or Google dominate today’s economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries haessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyersApple connects app developers with app usersGoogle facilitates transactions between ordinary web surfers and advertisers.Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different pattes to follow, you can avoid common mistakes and ensure your business strategy works.Suitable for entrepreneurs, executives, product managers, and business leaders, you’ll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

About the Author

Platform companies like Amazon, Alibaba, Apple or Google dominate today’s economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries haessing the power of networks, thereby outperforming traditional asset-heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyersApple connects app developers with app usersGoogle facilitates transactions between ordinary web surfers and advertisers.Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different pattes to follow, you can avoid common mistakes and ensure your business strategy works.Suitable for entrepreneurs, executives, product managers, and business leaders, you’ll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

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