Advances in Digital Marketing and eCommerce:Fifth Inteational Conference, 2024 (Springer Proceedings in Business and Economics)

by: Francisco J. Martínez-López (Editor),Luis F. Martinez (Editor),Philipp Brüggemann (Editor)&0more

Publisher: Springer

Edition: 2024th

Publication Date: 2024/6/20

Language: English

Print Length: 327 pages

ISBN-10: 3031621344

ISBN-13: 9783031621345

Book Description

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate goveance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer jouey; and private label brands.

About the Author

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate goveance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer jouey; and private label brands.

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