Enterprise Innovation Driven by Design Thinking and Artistic Interventions Under ESG Management Strategies

by: Jing LIU (Author)

Publisher: Springer

Edition: 2024th

Publication Date: 2024/9/12

Language: English

Print Length: 162 pages

ISBN-10: 981975805X

ISBN-13: 9789819758050

Book Description

This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both inteally and exteally to drive corporate innovation. It compares the current state of design and/or art-driven innovation strategies in Korean and Chinese companies under ESG frameworks, and then discusses the challenges of corporate innovation in these countries. Based on the results of the comparison, the study suggests the future of corporate innovation in China.

About the Author

This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both inteally and exteally to drive corporate innovation. It compares the current state of design and/or art-driven innovation strategies in Korean and Chinese companies under ESG frameworks, and then discusses the challenges of corporate innovation in these countries. Based on the results of the comparison, the study suggests the future of corporate innovation in China.

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