Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

by: Sreejesh, S.; Mohapatra, Sanjay

Publisher: Springer ( 2013-11-19 )

ISBN-13: 9783319026862

e-ISBN-13: 9783319026879

ISBN-10: 3319026860

Edition: 1

Language: English