Marketing in a Nutshell: Key concepts for non-specialists

经济学、管理学

Marketing in a Nutshell: Key concepts for non-specialists

by: Meldrum, Mike; McDonald, Malcolm

Publisher: Elsevier Science ( 2007-03-08 )

ISBN-13: 9780750681339

e-ISBN-13: 9780080468556

ISBN-10: 0750681330

Language: English