Communication Design: Insights from the Creative Industries (Required Reading Range, 49)
by: Derek Yates (Author),Jessie Price(Author)
Publisher: Fairchild Books
Publication Date: 2015/4/23
Language: English
Print Length: 208 pages
ISBN-10: 1472534409
ISBN-13: 9781472534408
Book Description
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
About the Author
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.