Game-Based Marketing
Game-Based Marketing
Subtitle: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
by: Zichermann, Gabe; Linder, Joselin
Paperback: 243 pages
Publisher: Wiley( March 31, 2010 )
ISBN-10: 0470562234
Game-Based Marketing
Game-Based Marketing
Subtitle: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
by: Zichermann, Gabe; Linder, Joselin
Paperback: 243 pages
Publisher: Wiley( March 31, 2010 )
ISBN-10: 0470562234

