The Activation Imperative: How to Build Brands and Business by Inspiring Action

by: William Rosen(Author),Laurence Minsky(Author),Rory Sutherland(Foreword)&1more

Publisher: Rowman & Littlefield Publishers

Publication Date: 29 Nov. 2016

Language: English

Print Length: 224 pages

ISBN-10: 1442257040

ISBN-13: 9781442257047

Book Description

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.