The Activation Imperative: How to Build Brands and Business by Inspiring Action
by: William Rosen(Author),Laurence Minsky(Author),Rory Sutherland(Foreword)&1more
Publisher: Rowman & Littlefield Publishers
Publication Date: 29 Nov. 2016
Language: English
Print Length: 224 pages
ISBN-10: 1442257040
ISBN-13: 9781442257047
Book Description
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
未经允许不得转载：Wow! eBook » The Activation Imperative: How to Build Brands and Business by Inspiring Action