Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition)
WetFeet(Author)
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
Book Description
Paperback: 160 pages
Publisher: WetFeet, Inc. (August 2004)
Language: English
ISBN-10: 158207433X
ISBN-13: 9781582074337